{"product_id":"hacking-the-human-mind-the-behavioral-science-secrets-behind-17-of-the-world-s-best-brands","title":"Hacking the Human Mind The Behavioral Science Secrets Behind 17 of the World's Best Brands","description":"\u003cp\u003e\u003cem\u003eDisponibilità soggetta a conferma. Tempi di evasione dell'ordine comunicati al momento dell'acquisto.\u003c\/em\u003e\u003c\/p\u003eBEHAVIORAL SCIENCE LESSONS FROM THE BESTAll marketers aim to learn from the best. But how do you identify the tactics responsible for a company's success? A stab in the dark?Here's where behavioral science can help -- because unlike much of marketing theory, it has a solid evidence base.Spot the behavioral biases, and you can understand why a tactic works.Get a Behavioral SuperboostBrands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?In Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing.________________________________WHAT PEOPLE SAY about THE ILLUSION OF CHOICE and THE CHOICE FACTORY\"Marketers are likely to be enriched intellectually and commercially by this book, which offers a trove of useful insights that are both grounded in scientific research and presented compellingly.\"- ROBERT CIALDINI, Author of Influence and Pre-suasion\"This book will make you better at your job. If you're trying to get your head around behavioral science, or how to apply it, look no further -- Shotton has done all the hard work for you.\"- JONAH BERGER, Author of Contagious\"No one should be allowed near a layout pad or a keyboard until they have read this book. It is an antidote to the tediously direct and transactional nature of much of modernmarketing.\" - RORY SUTHERLAND, Author of Alchemy, Vice-chairman of Ogilvy\"Explains lesser-known research in an easy-to-read manner to give consumers and businesses insights into how products persuade.\" - NIR EYAL, Author, Hooked","brand":"Libreria Fiore","offers":[{"title":"Default Title","offer_id":54120620360026,"sku":null,"price":23.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/7382\/1274\/files\/8927563482830.jpg?v=1778230730","url":"https:\/\/libreriafiore.it\/products\/hacking-the-human-mind-the-behavioral-science-secrets-behind-17-of-the-world-s-best-brands","provider":"Libreria Fiore","version":"1.0","type":"link"}